Are design variables prioritizing user experience on websites?

Our commitment to sustainability and paperless promotion, led me to start working with service providers on website design. Over two decades now and at least five iterations later, our web avatars have not only changed vividly but are undergoing transformation. The challenge is to remain relevant and contemporary for our engaged users. And it is always a tightrope walk between design, functionality and user experience. Cost constraints demand that we compromise one variable for another and renewed perspectives keep evolving.

 

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