Smita Parmar
Assistant Professor – Digital & Marketing Communication
Email – smita.parmar@ihma.ac.in
(ID – 1-8193003354)
A Master in Communication Studies (Video Production), Bachelor of Commerce (Hons) in Business Administration with over 13 years experience in the IT and Communication industry, Smita has held multiple managerial positions in digital projects before moving to academics in 2019.
In her current role, she teaches Digital and Marketing Communication, while driving the Institute’s social media and digital initiatives. She has achieved high engagement levels with all stakeholders through coordinating agency expertise. Her research interests include media and communication effects, cultural influences from communication on digital media and social networks.
She contributes to the Institute’s communication strategy alongside documenting emerging standard operating procedures. An active member of the Strategic Innovation Domain, her research projects in technological innovation and digital business models forms the basis for her doctoral studies.
